Search Engine Optimisation

Search Engine Optimisation (SEO) is a term used to describe strategies and techniques for improving the organic (non-paid) search engine rankings of a website.

Done ethically, search engine optimisation involves:

  1. Identifying the types of keyword phrase your potential customer is likely to type into a search engine
  2. Ensuring the content of your website reflects these keyword phrases
  3. Ensuring the structure of your website reflects these keyword phrases
  4. Having a marketing strategy which encourages other websites to link to yours

Search engine optimisation does not involve meta keyword tags, keyword 'stuffing', random reciprocal links, doorway pages, hidden text, writing hundreds of articles about nothing, or the myriad other techniques that many people still try to use to improve search engine rankings.